India’s largest two-wheeler company, Hero Honda, launched a special edition version of its popular scooter, ‘Pleasure’, to celebrate the International Women’s Day this week. The special edition Pleasure is available in a ‘pearl white’ colour with a blast of red and is priced at Rs 37,250 (ex-showroom, Delhi). It comes with attractive new features like distinctive body graphics, a new elliptical meter console, a red muffler cover, and a white body-coloured rear grip.

The scooter will be available at exclusive ‘Just 4 Her’ outlets and also at regular Hero Honda showrooms. Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said that the Hero Honda Pleasure had embodied ‘the spirit of the modern woman’ right from the time of its launch in 2006, and that the special edition of the scooter was a tribute to women of substance. In February 2010, the company sold over 20,000 units of the Pleasure.