Hyundai Motor India Ltd, India’s largest exporter and fastest growing auto manufacturer, in its first of its kind initiative, is offering a free fuel voucher worth Rs 2700, with every Santro and i10 purchased between June 20 and 30, 2008. The offer is expected to offset some of the additional cost of fuel that the customer would have to bear because of the recent fuel price increase. The calculations are based that on the assumption that a regular customer would use the car for to travel a distance of approximately 50kms every day and the additional amount that he/she would have to pay for this in the first six months (because of the increased price) corresponds to the amount of offer that HMIL is offering with the purchase of the car.

“This is our way of helping customers cope with the increased fuel costs, and to demonstrate that the hike translates into just Rs 2700 additional fuel bills for a period of six months, given the fuel efficiency of a Santro or an i10.” said, Mr. Arvind Saxena, Sr. Vice President, Hyundai Motor India.

The Hyundai Santro and the i10 yield 14 km. per litre, a fact vouched for by the prestigious independent expert panel at Autocar (see Autocar December 2007). Given this level of fuel efficiency, the fuel price hike translates into an additional cost of Rs 0.36 per km. when driving a Santro or an i10. Allowing for an average usage of 1250 km. per month, the cost from the price to a Santro or an i10 user would be Rs 446 per month or Rs 2678.60 for six months - a sum that Hyundai Motor India offers to reimburse!

This is the first time that an auto manufacturer in India has put money on its claims of fuel efficiency levels. The scheme is executed in partnership with Indian Oil Corporation.

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• Filed Under: Hyundai