- First time ever: 4-digit sales figures in first quarter

- Highest ever: 100+ S-Class cars sold in March 2008

- 574 C-Class cars sold in January-March 2008

It is raining Mercedes-Benz cars in India and the Pune-based manufacturer has announced a sale of 1094 units from January till March 2008. This marks a growth of 59% over the same period in 2007.
“During the last 2-3 years we have seen a high and strongly growing interest from Indian customers in our cars. The first three months in 2008 continue to cement this trend. India is growing and her prosperity is rising rapidly. Mercedes-Benz is the luxury vehicle brand with the highest appeal and once again we have outperformed our expectations.” commented Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India.

In the first quarter of 2008, the S-Class, the leading luxury vehicle from the Mercedes-Benz stable sold a total of 188 units thus registering its best ever sales performance in any quarter. This marks a whopping growth of 98% over January-March 2007. For the first time ever, more than 100 S-Class cars were sold in a single calendar month (March).

The new C-Class made its debut at the Auto Expo in January 2008 and has won hearts of customers with its bold looks and aggressive stance. The company sold 574 units in India in January-March 2008 which is 154% over C-Class sales in the corresponding period in 2007. In fact, the first quarter sale of the new C-Class is approximately 74% of the total annual sales of the C-Class in 2007.

Mr. Sanjiv Sahajwala, Director- Sales and Marketing of Mercedes-Benz India: “We are the luxury car manufacturer with the largest scope and depth of product offerings. Our customers appreciate that they can get the latest and the best from the Mercedes-Benz stable, backed by the most extensive after-sales service network as compared to any luxury player in India… a critical enabler towards maintaining traction in the Indian market.”

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• Filed Under: Mercedes-Benz