Mitsubishi Motors & Hindustan Motors open second dealership in Pune
Pune, India Saturday April 5, 2008 (DriveInside.com)
Mitsubishi Motors and Hindustan Motors’ dealer in Pune, Srushti Automotive has opened a sophisticated new 3S dealership. The dealership was inaugurated on Saturday by Mr. Y.V.S Vijay Kumar, Vice-President and SBU head, Chennai Car Plant, Hindustan Motors in the presence of senior company officials.
Srushti Automotive will offer world-class experience to Mitsubishi customers in Pune and this showroom will showcase the entire product range from Mitsubishi Motors which includes Lancer, Cedia, Pajero and Montero. With the opening of this showroom the total no of Mitsubishi dealerships in the country goes up to 42. Mitsubishi plans a total of 50 showrooms in India by the end of 2008. Number of HM-Mitsubishi Showrooms in Maharashtra is 8.
Speaking on the occasion, Mr. Y.V.S Vijay Kumar said, "We are delighted to inaugurate Srushti Automotive dealership. Pune and Maharashtra are an integral part of our growth strategy for Indian market. Mitsubishi has substantial growth plans in India which will further strengthen our operations. We are committed to the market for launching new products aggressively and we shall provide the very best keeping in mind the requirements of the Indian consumer.”
Srushti Automotive is a fully integrated dealership which will provide sales, service as well as spare-parts requirement to its valued customers. Pune has tremendous potential for premium cars and Mitsubishi with its range of sophisticated and technologically advanced vehicles would target this segment and offer the best in its class to the customers. The discerning buyers of Pune in this segment are completely aware of the rally pedigree for which Mitsubishi Motors is globally famous.
With the launch of the legendary Mitsubishi Pajero SFX, the company has tried to quench customer’s desire for off-roading. This vehicle is targeted at the thrill seekers. With the Dakar rally winner, ‘All New Montero’ doing well in manual and automatic versions, the company plans to further consolidate its position in the premium SUV category with the launch of its Urban SUV, ‘Outlander’ later this year. The sedan offering from Mitsubishi include the ‘Cedia’ which is available in petrol and ALPG versions while ‘Lancer’ is currently available in petrol and diesel.
The pricing of Mitsubishi products ex-showroom in Pune begins with Rs. 6.99 lakhs for Lancer, Rs. 8.48 lakhs for Cedia, Rs. 19.20 lakhs for Pajero and Rs. 34.11 lakhs for Montero.