Ford India retained its dominance in the Indian SUV segment with its premium SUV Endeavour recording the highest sales in October 2008 in comparison to competition, capturing a market share of 27.65%.

Mr Nigel Wark, executive director, Marketing, Sales & Service, Ford India, commented on the impressive performance, “The Endeavour has been the market leader since its launch. In fact in the recent months, the sales of Endeavour have witnessed growth better than the growth of the overall segment.”

“The Ford Endeavour offers unmatched torque, performance and fuel efficiency with class-leading driving qualities and comfort, making it the most preferred SUV in India. Endeavour is the only vehicle in its segment that has crossed the 200 mark during September and October – our month on month leadership in the segment is testimony to the consumer confidence in the vehicle,” Wark added.

Earlier in September, Ford India brought in the festive season with the Navi Gear-enhanced Endeavour that includes new high tech GPS Navigation system, in-car chiller cum warmer and a 5th door convex mirror. The company sold an impressive number of Endeavour's with Navi Gear during the two month campaign, amounting to one-third of the total sales registered for the period.

According to the sales statistics made available by SIAM the Ford Endeavour has been the market leader in terms of cumulative sales of SUVs in 2008. Endeavour has recorded sales of 3007 units from January–October 2008, significantly more than any other manufacturer in the segment.

The Ford Endeavour is available in 3 different variants – the 3.0 Litre 4x4 Thunder+, 2.5 Litre 4x2 Limited Edition and 2.5 Litre 4x2 XLT.

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• Filed Under: Ford