New Outdoor Theme inside the Nissan Showroom
Bangalore, India Saturday July 1, 2006 (DriveInside.com)
Nissan India today unveiled a new showroom theme which is on the lines of outdoor adventurous experience. The ambience and the atmosphere which is of white water rafting provides a perfect backdrop for this globally acclaimed SUV, the Nissan X-Trail. Sound track and appropriate lighting in the background are utilized to enhance the realism of the outdoor theme .
Mr. K. Unnikrishnan , General Manager Sales & Marketing said that “ This is for the first time that such a novel approach is being adopted in the dealer showroom by a passenger car company and based on customer feedback this approach shall soon be carried out in the other dealerships of Nissan in India”. Mr. Hideo Niwa, Director–Nissan India was also present to grace this inaugural initiative being implemented by Shahwar Motives, authorized Nissan Dealership in Bangalore.
Mr. Mehmood Ayaz , Managing Director, Shahwar Motives was upbeat with this concept and was sure that this would enthrall the prospects and bring a step closer to experiencing this great SUV in the right ambience. A series of weekend events are also planned at the dealership for the customers in the days to come.
The idea is to capture customers' visual interest and bring them closer to experience this versatile vehicle which is contemporary in design , advance in technology, rich on features and highly fuel efficient.
The overall ambience of the showroom reflects the status of Nissan in India as a global player and a strong force to reckon with in the days to come.