Today, Ford India gave modern Indian families another reason to choose the Blue Oval with the launch of the Fusion Diesel.

The Fusion Duratorq boasts proven 1.4 litre Duratorq engine powered by Ford’s proprietary TDCi technology. Aggressively priced at Rs. 6, 59,000 (ex-showroom, New Delhi), Fusion Diesel is a class defining car, combining distinctive styling, versatility and outstanding performance.

Fusion’s aluminum alloy Duratorq TDCi engine delivers 68 PS of power @ 4000 rpm and an impressive 160 NM torque @ 2000 rpm. The new generation TDCi [Turbo Diesel Common-rail Injection] engine, coupled with intelligent drive-by-wire technology offers high low-end torque, faster acceleration and excellent fuel efficiency.

A contemporary, intelligent and powerful car designed to meet wide range of customer needs, the Fusion Diesel will be available in new introductory colours - Brush Steel and Mystic Wine, along with other popular colours such as Moon Dust Silver, Panther Black, Diamond White and Paprika Red.

Arvind Mathew, managing director and president, Ford India, said, ''We are very enthused by the overwhelming response from Indian customers to Ford’s diesel technology. The increasing preference for Ford’s TDCi badge bears testament to the superior performance of our diesel products. And now, with the launch of Fusion Diesel we are offering this next generation diesel technology to an extended set of customers.''

''Fusion Diesel is a practical mix of international design, versatility, spacious and comfortable interiors with Ford’s world renowned Duratorq TDCi diesel engine. We will further enhance our share in the mid size segment with this launch and we truly believe that Fusion Diesel is a very inviting proposition with its unique positioning in the segment'', said Scott McCormack, vice president - marketing, sales and service, Ford India.

Some of the key exterior features of the Fusion Diesel include:

* High ground clearance of 198 mm that offers excellent drive on Indian roads – city or highway.
* Imposing looks.
* "Lozenge" shaped headlamps, which include integrated front turn indicators
* 15” wheels that complement the tough and bold appearance of the car
* A tight turning circle radius of 4.9 metres that offer greater maneuverability in congested city conditions and makes parking easy.

The interiors offer best in class headroom, legroom and shoulder room, a higher seating position, easy entry and exit, and generous luggage space. Fusion's powerful air-conditioning system is specifically designed for India’s hot and humid climate.

The interiors also feature:

* Plush avocado dual tone interiors
* Soft-touch instrument panel, which features a distance- to- empty indicator and a digital clock
* Approach lights, which on remote unlocking, glow to indicate the location of the car
* Tilt adjustable variable power assist steering
* Smart starter and smart charger
* Intelligent rear wipers
* Height adjustable front and rear head rests
* Height adjustable front seat belts
* Defoggers
* Front power socket
* Programmable keyless entry
* Over 10 innovative stowage spaces inside the car

The new Fusion was launched in India in August 2006. With its bold global styling and fresh interiors, it has been a great success with the no nonsense, practical customer.

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• Filed Under: Ford