Hyundai Motor India, the country’s largest passenger car exporter and the second largest auto manufacturer, now takes its world class technology to rural India with the launch of its all new promotional scheme titled - ‘Ghar Ghar Ki Pehchaan’. In this first of its kind initiative, Hyundai Motor would extend special schemes for government employees in rural areas and members of Gram Panchayats on the purchase of the Hyundai Santro.

Launched on May 1, the ‘Ghar Ghar Ki Pehchaan’ scheme will continue till July 31, 2008. Through this special rural scheme Hyundai Motor India plans to touch base with at least 58 per cent of Indian villages with a population of 500 or more.

Speaking on the occasion, Hyundai Motor India Sr. Vice-President for Sales & Marketing Mr. Arvind Saxena said: “Nearly 70 per cent of India resides in rural areas, which presents an enormous demand base and a market too huge to overlook. Under the ‘Ghar Ghar Ki Pehchaan’ scheme, our dealers will contact the Panchayats and conduct regular road shows, distributing pamphlets and posters to promote the scheme, and also make the villagers aware about this unique initiative by Hyundai. We are also in talks with a financing institution with a huge branch network to extend easy financing options for the people in rural India.”

According to a recent survey almost 50 per cent of the 220 million households in rural India are potential car buyers due to the agricultural subsidies extended by the government and also due to increase in productivity of Agri-based products, thus presenting an attractive market for hi-technology products such as the Santro.

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