The new Ford Endeavour Thunder+ is the most advanced and powerful SUV in its class. The new Ford Endeavour Thunder+ delivers unmatched power, best-in-class torque, cleaner tailpipe emissions and excellent fuel efficiency. The result is a comfortable, premium 4x4 SUV ready, willing and very able to overcome the challenges of India's demanding conditions.

Ford India has created a new performance benchmark with the Endeavour Thunder+.

The Endeavour Thunder+ is priced attractively at Rs. 17, 32,000 [Ex-showroom, New Delhi].

Arvind Mathew, managing director and president, Ford India said, "We promise to 'Make Every Day Exciting' for Indian consumers, and the Endeavour Thunder+ with the power and torque of the larger turbodiesel engine is definitely well suited to India. This 3.0-litre engine offers unmatched torque, performance and fuel efficiency. We're confident the Endeavour Thunder+ has the driving qualities and comfort features to exceed customers' needs."

The new 16-valve DOHC 3.0-litre turbodiesel TDCi engine offers class-leading torque of 380Nm peaking 2500rpm. This coupled with maximum power of 156PS at 3200rpm combines to deliver excellent driveability beyond the competition.

And, the fuel efficiency of the 3.0-litre engine will be at par with the 2.5L TDCi launched last summer.

The new Endeavour Thunder+ innovative features include:

* A 3.0-litre turbodiesel common rail injection engine with Variable Geometry Turbocharger (VGT)
* Peak torque of 380Nm available at 2500rpm
* Peak power of 156PS at 3200rpm
* Larger exterior mirrors incorporate turn indicators and puddle lamps
* Puddle lamps illuminate area around front doors when entering and exiting vehicle
* Endeavour Thunder+ exterior equipment includes spare wheel cover, body cladding, two-tone exteriors, front bumper over rider and a rear ladder

The interior of the new Endeavour Thunder+ is designed to offer a luxurious drive experience and includes:

* Camel tone full leather interiors
* SIX CD changer and MP3 player with six speakers
* All-new in-car entertainment system with interior roof-mounted DVD player
* Dual air-con with ceiling-mounted controls
* Innovative storage solutions for all passengers

Ford India offers the Endeavour Thunder+ with an attractive palate of colours: such as Panther Black, Brush Steel, Diamond White, Jeans Blue and Mystic Wine.

"The new powerful and advanced Endeavour Thunder+ provides the SUV owner with a vehicle of class-leading ability on-road and off-road. Whether maneuvering through city traffic or cruising on the highway or conquering rough terrains – the Endeavour Thunder+ is a real SUV that will magnify your adventure and will make the drive a memorable experience," asserts Scott McCormack, vice president marketing sales and service, Ford India.

The Endeavour Thunder+ features active safety technologies such as anti-lock braking system (ABS) and Electronic Brakeforce Distribution (EBD) system to assist the driver during high-demand situations. Endeavour Thunder+ is equipped with dual front airbags.

It sports ABS with Electronic Brake Force Distribution and has additional safety features such as increased diameter of the shock absorbers for better control and handling in all driving conditions, repairable breakaway front bumper system that minimizes collision impact and maximizes safety. The SUV also has an engine immobilizer and an anti-theft alarm ensuring complete vehicle security.

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