BMW India today announced the opening of the BMW Studio in New Delhi. Designed as a unique multi-dimensional space, the BMW Studio will offer an overall, all-round experience of the BMW.

Commenting on the occasion, Mr. Peter Kronschnabl, President BMW India said, “The BMW Studio is conceptualised to offer an experience that fully meets our customers’ requirements and make best use of the brand’s strength. We are confident that the BMW Studio will provide an exclusive BMW experience coupled with excellent service and the perfect ambience. The BMW Studio has evolved from fresh thinking that will align our thoughts and actions to the evolving aspirations of our customers.”

BMW Studio will facilitate a unique encounter between BMW and BMW Customers. The BMW Studio will further reinforce the emotional connect that BMW enthusiasts share with BMW.

The 1600 sq feet BMW Studio, located in the heart of New Delhi at Janpath, can accommodate 25-30 guests, and will be open from Monday-Saturday from 10:00 a.m. to 8:00 p.m. The studio will have one car displayed inside and one test car standing outside. The BMW Studio will be managed by a BMW Studio Manager who will be supported by well trained staff from the hospitality industry.

The BMW Studio will also showcase a wide range of BMW lifestyle products. The products extend from classic BMW lifestyle products such as BMW shirts and jackets, sports products in golfing, kids’ mobility equipment, car miniatures, Original Accessories, Baggage and luggage.

Since experiencing the World of BMW with all one’s senses is particularly important, the BMW Studio offers culinary enjoyment and entertainment of the highest standards for customers or participants of an event. The exclusive partner for culinary excellence is Olive’s Kitchen from Delhi.

The BMW Studio offers a novel value enhancement by housing a full-fledged Business Centre, which is available for exclusive use by BMW owners. The studio will be WiFi enabled. BMW owners can pre-book the BMW Studio for business or personal meetings and events. A library of BMW Books, BMW Music and BMW Films will also enhance the brand appeal of the BMW Studio.

The BMW Studio offers customers and enthusiasts a unique opportunity to ex­perience the BMW brand and the company from virtually every perspective.

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