After a tenure spanning a decade at the Mahindra Group, the last five of which were spent leading the Farm Equipment Sector as President, Mr. Anjanikumar Choudhari will be retiring from his role on March 31, 2010. Dr. Pawan Goenka, President - Automotive Sector, will assume the additional responsibility of the Farm Equipment Sector, and will be re-designated as the President - Automotive and Farm Equipment Sectors with effect from April 1, 2010.

Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group, said, "The outstanding performance of the Farm Equipment and Automotive Sectors in the past few years is a reflection of the outstanding leadership and strength of the management team. It also vindicates the organisational architecture that was adopted by the Group in 1994, wherein autonomous Sectors were established. This structure was adopted in order to make our businesses customer centric and to provide the Sector's leadership with the empowerment necessary to effectively deploy their business strategies."

He added, "Taking on the mantle of both the Sectors, Dr. Goenka will continue the customer-centric market focus and global business growth of the two independent businesses while aggressively exploiting the existing and potential synergies between the two Sectors."

While establishing autonomy between the Automotive and Tractor divisions as part of the reorganization in 1994, the Mahindra Group has successfully driven synergies between the two Sectors over the years for greater value and customer centricity. The current challenging market scenario places even more emphasis on the Group's strategy of synergy and Dr. Goenka's appointment further underscores this intent in the mission to introduce new standards of customer focus, global business growth, scale and efficiency.

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