Nissan Motor India reorients its strategy for the Indian market
Mumbai, India Friday September 1, 2006 (DriveInside.com)
Nissan Motor India today announced that it would reorient its strategy for the Indian market. While retaining its flagship vehicle, the Nissan X-Trail, the automaker today showcased the Nissan X-Trail X-PECIAL, a new look of its already successful X-Trail model. To be sold through its 5 dealerships spread across Mumbai, Delhi, Chennai, Bangalore and Secunderabad, the company will also line up a slew of marketing programs to target the discerning SUV customer during the festive season. Competitively priced at Rs 21.50 lakhs ex showroom Delhi, between its Elegance model at Rs 24.13 lakhs and Comfort model at Rs 19.90 lakhs, the X-PECIAL offers a number of value-add features while packing in the essence of the Nissan X-Trail in its performance, urban flexibility and style.
Said Mr. Neeraj Garg, Director (Marketing & Sales), Nissan Motor India Pvt. Ltd., “Our new market strategy is suitably aligned towards extending the X-Trail experience with industry-leading advancements in capability, quality and value enhancements. While the Nissan X-Trail has managed to exceed our most optimistic projections, with the new line-up of marketing programs we now anticipate a good response for the X-PECIAL that would arrive in showrooms just in time for the festive season that has already begun. The Nissan X-Trail has been acknowledged in India as the one of the most dependable vehicles in its category.
Offering the prospective customer in India a new look compact SUV , the X-PECIAL is designed to meet the everyday driving needs of an SUV enthusiast while also providing the versatility for off-road adventures. With an impressive list of value-add performance features the Nissan X-Trail X-PECIAL is a supremely well-balanced package adding vibrancy to the Nissan X-Trail. Exclusively available in colors such as white and silver, the Nissan X-PECIAL enhances the sophisticated and upscale look of the X-Trail on the exterior. Some of the standard premium features include a 2.2 litre diesel engine with new common rail system and a variable nozzle turbo charger.