Audi overtakes Mercedes in India
If it didn’t hurt Mercedes-Benz enough when fellow German giant BMW flew past them in terms of sales figures in India, this will surely bring them down to their knees as another fellow German giant, Audi has just overtaken Mercedes as well. Mercedes may have dominated the luxury car market in India for 15 years, [...]
Lease a BMW
There is good news for auto enthusiasts living in major cities across the country as German luxury and sports car manufacture has now begun a program that will allow prospective customers to lease out BMW cars instead of purchasing them. The scheme has been started by BMW’s financial arm and is called ‘BMW Lease’. There [...]
BMW India launches Z4 Roadster
BMW India today launched its two-seater sports-car, the Z4 Roadster, at a price of Rs 59 lakh (ex-showroom). The car, powered by a 2,979cc petrol engine, will help BMW expand its presence in the country. The President of BMW India, Mr Peter Kronschnabl, told media persons that the Z4 is targeted at car-buyers who can [...]
BMW Z4 to be launched in India on October 12, 2009
BMW India will launch its new convertible, the Z4, in Mumbai on October 12, 2009. The Z4 will further strengthen BMW’s position in India’s luxury car market. The German company currently sells two convertible car models in India – the BMW M3 and the BMW M6. The Z4 is expected to be priced at Rs [...]
BMW planning to re-introduce its luxury bikes in India
BMW India is planning to introduce its high-end Motorrad motorcycles in the country. Peter Kronschnabl, President of BMW India, said that the company is currently analysing the market situation and will take a decision depending on whether or not it is a viable option to bring its luxury bikes to India. Motorrad bikes will be [...]
BMW surges past Mercedes-Benz in January-April 2009 sales
Luxury car maker BMW India has raced past Mercedes-Benz by selling 1,232 cars in the country in the January-April period. Mercedes, on the other hand, could sell only 1,014 units in the same period, thus losing its number one position in the luxury car segment. The third highest selling luxury car brand in India is [...]
BMW outperforms competitors in India; Mercedes-Benz ‘not worried’
German luxury car maker BMW has left behind its closest competitor, Mercedes-Benz, by selling a larger number of cars in the luxury segment in both January and February 2009. Mercedes-Benz has so far been the undisputed leader in the luxury car segment in India. The company had started local assembly operations almost a decade ago, [...]
BMW launches X6 in India
German luxury sports car maker BMW launched the BMW X6 in Mumbai this week. The car will be imported in India as a Completely Built Unit (CBU) and will be available in two variants – the X6 xDrive50i (petrol) and the X6 xDrive30d (diesel) priced at Rs. 82,90,000 and Rs. 65,90,000 (ex-showroom) respectively. It can be ordered at all [...]
BMW introduces new 7-series in India
German luxury car maker BMW recently unveiled its 5th generation BMW 7-series cars in India. The all new 7 series will be available in 3 models – 730Ld, 740Li and 750Li. While the 750Li will be out in January itself, the other two models will be introduced to the market sometime in the middle of 2009. [...]
The bling factor – all those luxury cars in India
The 12th largest consumer market in the world currently and rushing headlong to become the 5th largest by 2015, India seems to be turning out into world’s automakers’ touchstone to see where lies the gold. While a couple of years back, bullock carts, cycles, scooters, Ambassador and M800 ruled the Indian roads, there is a [...]




