Toyota Prius launch plan on track
Toyota Motor’s plan to launch its hybrid car, the Prius, in India in January 2010 is on track. The car is powered by a petrol engine as well as batteries. Mr Mitsuhiro Umeyama, Gerneral Manager at Toyota’s global R&D division, said that approximately 5 per cent of the total vehicles sold by the company are [...]
Farewell to the Honda Civic Hybrid
Scarcely nine months after the Civic Hybrid’s launch, Honda India has decided to discontinue retailing the car in its showrooms. It was only a matter of time, if you ask us, with the company having had to offer all kinds of allurements to customers to clear the car’s stock pile, after realising that its sales [...]
The Big Hybrid Hoopla
It lasted all of seven days, and had the entire auto industry talking about it while it did. We are referring here to the massive price cut announced by Honda on the Civic hybrid last week. Honda slashed the Civic hybrid’s price by an unprecedented 37 per cent, bringing it down from Rs. 21.5 lakh [...]




