Bentley expects sales to improve by 2010
Sep 13, 2009
British luxury car company, Bentley, expects sales of its super-luxury models to start picking up soon. The Chief Operating Officer of the company’s American division, Mr. Christophe Georges, said that Bentley was already showing signs of revival, and that he expected the year 2010 to be the beginning of a new business cycle. Georges was in San Francisco to unveil Bentley’s new flagship model, the Mulsanne, which will replace the Arnage. The car will be launched in Europe in the summer of 2010, and in the US in the last quarter of 2010. It will also be displayed at the Frankfurt Motor Show. Super-luxury car companies were the most severely hit by the economic downturn last year. Sales of super-luxury cars, including Bentley, Lamborghini, Rolls-Royce and Maybach models, have fallen by as much as 52 per cent from the beginning of this year. Georges said that though the luxury has a reputation for being immune to recessions, the current crisis has severely affected the overall luxury market.
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