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Bentley Motors launches Continental Flying Spur Speed in India

Oct 11, 2008

One of the most expensive carmaker in the world, Bentley introduced the world’s fastest car in India - Continental Flying Spur Speed. With a top speed of 320 kmph, the car will be available at Rs 2.5 crore (ex-showroom Delhi). With the launch of the new Speed variant, the company is targeting about 10 units of the Flying Spur family in the domestic market.

Bentley also said it would increase the focus on emerging markets like India to boost sales to compensate for the slowdown in other markets. The company has sold 100 cars in India in the past 5 months and expects to sale 30-35 cars every month.

Commenting to the press, Mr. Chris Buxton, Bentley Motors regional director (Middle East, Africa and India) said that India is an important market with huge potential in the long term. There has been a slowdown in the global automobile market and they are expecting to compensate for this with demand from emerging markets like India, China and the Middle East. Although China remains the largest market in Asia and India will emerge the next biggest in the medium to long term. India’s strong growing economy and buoyant auto market is important for Bentley’s overall future growth. They are also looking at enhancing their range in India. All the future models will be simultaneously launched in India along with the global market.

Bentley sells its sedan Arnage and Continental Flying Spur along with convertible Azure and coupe Brooklands and Continental through its dealer- Exclusive Motors based in New Delhi.

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