Force Motors had first set up operations in India in 1958 and started production of a three wheeler vehicle with the help of a German manufacturer. This helped the company establish a big presence in the light-commercial vehicle segment. Today the company manufacturers a vast range of three wheelers, multi-utility and cross country vehicles, light commercial vehicles, tractors, buses and heavy commercial vehicles. They also ventured into the passenger car segment in 2011 by launching the SUV named Force One.
The company does not have a well established dealer network in terms of passenger vehicles sales and services, but they do have the know-how, funds and technology to set up a large a reliable system for their passenger car segment. They also work in collaboration with a number of European manufacturers and suppliers and are considered to be a reliable company in terms of quality.