The Mahindra Thar shares the companies rich DNA of building jeeps. The company first started in the 1940s building CKD Jeeps for the World War. These cars were assembled to take on any kind of terrain. The Thar shares a very similar platform to those rugged Jeeps that spawned from the original. It now comes with a decently powerful engine with a strong retro design.
It is the enthusiast vehicle for the adventure crazy Indian driver. There are is a 4WD and a 2WD drive variant and because it caters to a niche market at such a low price, the Thar faces no real competition.