Chevrolet is completing 100 years of its existence worldwide and celebrating its centennial on 3rd of November 2011. Since its introduction in 1911 by Louis Chevrolet and GM founder Billy Durant, the company’s largest brand has come a very long way. In a short span of little over 7 years, Chevrolet has also emerged as the fastest growing vehicle nameplate in India. With an array of products ranging from exciting mini cars like Chevrolet Beat and Spark, to the most awarded premium SUV - Captiva, Chevrolet has brought unmatched product quality and customer care to the Indian consumers.
Speaking on the glorious milestone, Karl Slym, President & Managing Director, GM India
, said, “Chevrolet is today GM’s global mainstream brand and the foundation of the company’s business in most major markets across the globe including India. We’ve sold more than 200 million Chevrolets in our first 100 years, and we’ve had a global presence for most of our history—just about everybody, everywhere, has a personal or family story involving a Chevrolet. Today, Chevrolet across the globe is much more than a manufacturer of cars, trucks and crossovers; it’s a global cultural icon embedded in the customers’ most memorable life experiences," added Mr. Slym.
Chevrolet’s passage to India began in 1928. The flagship brand captured a devoted following here in India too like in other parts of the world Over the next few decades Chevrolet’s romance with India continued through films and music. After an absence of several years, Chevrolet returned to India in 2003 and has sold more than 5 lakh vehicles since its re-entry. Today, India is Chevrolet’s eighth-largest market in the world.
Chevrolet’s portfolio in India boasts of an exciting range of products including environment friendly mobility solutions. Chevrolet vehicles have won numerous automotive excellence awards from various automobile experts, independent agencies and the media. Chevrolet is committed to providing consumers with fuel-efficient, safe, reliable and value for money vehicles that deliver high quality, expressive design and spirited performance. It is rapidly expanding its nationwide dealership and service centre network to support the tremendous market demand for its cars and further aiming to expand its sales and service network across the country going forward.
Globally, Chevrolet is the fourth-largest vehicle brand and is now sold in more than 140 countries across the globe. A new Chevrolet was sold every 6.65 seconds in the first half of 2011. And last year alone, one in every 1,619 people on the planet bought a Chevrolet vehicle. In 2010, Chevrolet sold a record 4.26 million cars and trucks globally and that pace has accelerated with 2.35 million Chevrolets sold in the first six months in 2011. Chevrolet has a proud motor-sports heritage too by winning the WTCC (World Touring Car Championship) for the second year in a row in 2011. A star performer in Chevrolet’s current global portfolio is the Cruze, which since its 2009 launch has become the largest selling Chevrolet car nameplate in the world.
Summing up Chevrolet’s first century, Karl Slym said, “For 100 years, Chevrolet vehicles have engaged people and stirred their imaginations across the globe. In India, we have slowly and steadily established ourselves although there is still a long way to go to fully realise our dream. Chevrolet has always believed in bringing together the finest elements in its creations for its valued customers. As we enter the second century, our products reflect a renewed emphasis on the expressive styling, fuel efficiency, value for money and above all an incredible driving and ownership experience which a customer expects from a Chevrolet. Truly, there’s a great journey ahead with Chevrolet and we are committed to achieving greater milestones in the second-fastest growing automobile market in the world – India Mr. Slym added.