Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today announced that it has received an overwhelming 25000+ booking applications from customers for the second phase of bookings for its XUV500. Bookings for the XUV500 had re-opened on 25th January across 19 cities in India namely Mumbai, Delhi, Chennai, Bangalore, Pune, Hyderabad, Kolkata, Ahmedabad, Chandigarh / Panchkula, Ludhiana, Jallandhar, Patiala, Kochi, Trivandrum, Calicut, Trissur, Coimbatore, Nagpur and Nasik. During the first phase of launch in October 2011, the XUV500 had received 8000+ bookings in just 10 days across 5 cities.
The second phase of bookings were open for 10 days from 25th January till 3rd February 2012. As a customer-centric measure and to ensure fair and transparent allotment, Mahindra
will undertake an XUV500
draw since the booking applications have exceeded 7200 in the second phase. This will also ensure a reasonable waiting period for the customers selected in the XUV500 draw. The draw process will be validated by the professional services firm, Deloitte Touche Tohmatsu India Pvt. Ltd (DTTIPL)* as per mutually agreed scope & terms between M&M and DTTIPL. Details of the draw process have been announced on the brand website, www.mahindraxuv500.com.
A new campaign for the XUV500 has also been launched from end January 2012 to showcase its global appeal through a clutter-breaking TV commercial. The ad is shot like a mini movie based on the consumer insight that people are seeking new and interesting experiences in their lives and these experiences are the real wealth in today’s world. The ad is unconventional, cool and trendy as the XUV500 itself. The ad has had excellent viral impact with over 4.0 lacs+ views on YouTube within a few days of the launch of the campaign.
The Mahindra XUV500 comes with cheetah-inspired styling, refinement like never before and enhanced technology and safety features along with luxurious interiors, making the XUV500 an apt choice for sedan and SUV buyers.