Since September 1902, DMG has the patent-protected, brand name "Mercedes.”. Gottlieb Daimler's sons, Paul and Adolf, recalled that their father had previously used a three-pointed star as a symbol.
Gottlieb Daimler who was the Technical Director of Deutz Gasmotorenfabrik from 1872 to 1881 marked his house on a picture of Cologne and Deutz with a three-pointed star. He predicted to his wife that this star would one day rise gloriously above his production plant.
In 1909, the DMG Board of Management seized on this prediction and registered both a three-pointed and four-pointed star as trademarks. Both logos were legally protected but it was the three-pointed star that was ultimately used. A three-dimensional star featured on the front radiator of vehicles from 1910 onwards.
This star was a symbol for Daimler's principle of universal motorisation "on the ground, on water and in the air". In 1916 for example a circle was placed around the star, in which four small stars and the word Mercedes or the name of the DMG plants Untertürkheim and Berlin-Marienfelde were inserted.
In November 1921, DMG applied for protection of utility patents for new variants of its brand logo and registered a three-dimensional three-pointed star enclosed in a circle at the patent office - including a design for the radiator grille.
With businessman Max Rose and trade representative Friedrich Wilhelm Esslinger Karl Benz founded the Benz & Co. Rheinische Gasmotoren-Fabrik (called Benz & Cie. after 1899) as a public incorporated corporation.
When Gottlieb Daimler and Karl Benz invented the high-speed engine and the automobile independently of each other in the 1880s, they laid the foundations for motorised private transport. With the help of financial backers and partners, both engineers carried out private development work at their own companies. Benz founded Benz & Co. Rheinische Gasmotoren-Fabrik in Mannheim in October 1883; the Daimler-Motoren-Gesellschaft (DMG) was founded in Cannstatt in November 1890. Both companies wanted to come up with a memorable trademark to make their products both distinctive and familiar. Initially they opted for their own names – Benz and Daimler - to represent the origins and quality of their engines and vehicles. The Benz & Cie. trademark did not change (though the gearwheel used in 1903 was replaced by a laurel wreath encircling the Benz name from 1909). However, the products of DMG appeared under the new brand name Mercedes at the turn of the century.
There were only 25 employees to start with and the company first built gas engines. Benz focused all his energy on car engine development. His competitor Daimler integrated his first engine in a carriage. Karl Benz got a patent for his vehicle and presented the first "Benz Patent-Motorwagen" (Benz Patent Motor Car) in 1886.
Three versions of the three-wheeled vehicle were produced between 1885 and 1887: model no. 1 was presented by Benz to the German Museum in 1906; model no. 2 is assumed to have been modified and reconstructed several times; and model no. 3, which featured wooden-spoke wheels, was driven by Bertha Benz on the first long-distance automobile trip in 1888.
Growing demand for stationary engines enabled Benz & Co. Rheinische Gasmotoren-Fabrik to move to a larger production facility. Following the arrival of new partners, Friedrich von Fischer and Julius Ganß, in 1890, the Rheinische Gasmotoren-Fabrik advanced to the status of second-largest engine manufacturer in Germany. Karl Benz introduced axle-pivot steering to the automotive industry in 1893. He also developed the "contra" engine, the forerunner to today's boxer engine, in 1896.
Karl Benz was the founder of Mercedes-Benz. He was the son of Josephine and Johann Georg Benz. Josephine gave birth to Karl on 25 November 1844 at a guesthouse at Rheinstrasse 22 in the Muhlburg district of Karlsruhe and married Johann Georg one year later in 1845. Karl’s father died when Karl was two years old and so his mother had to provide board and lodging to students to finance her son’s studies.
Karl attended scientific grammar school in Karlsruhe and at 15 years of age pass the examination for a polytechnic school. In 1864, he completed his studies and began working as a mechanic. He married Bertha Ringer on 20 July 1872. Then three years later, he built a three-wheeler and filed a patent for it on 29 January 1886. This was considered as the birth certificate of the automobile. Karl died in 1929.
- 1890: Daimler-Motoren-Gesellschaft (DMG) was established. On 14 March Gottlieb Daimler, Max Duttenhofer and Wilhelm Lorenz had signed a preliminary agreement.
- 1894: Gottlieb Daimler left DMG and gave up his stake in the company. He started developing the car in the garden hall of Hotel Hermann in Cannstatt. The first truck in the world was built in 1896 by DMG. The vehicle was delivered to the UK.
- 1900: DMG and Jellinek signed an agreement in Nice concerning the sale and distribution of Daimler cars and engines. They developed a new type of engine and called it Daimler-Mercedes. Jellinek's pseudonym "Mercedes" which he chose because it was his daughter's name, thus became a brand name for the first time. Jellinek ordered 36 vehicles from Cannstatt for a total price of 550,000 gold marks.
- 1902: the Motorfahrzeug- und Motorenfabrik Berlin AG in Marienfelde was taken over by DMG.
- 1903: New production plants were made in Untertürkheim (Stuttgart) and the company's head office was moved from Cannstatt to Untertürkheim.
- 1907: Chief Design Engineer Wilhelm Maybach left Daimler-Motoren-Gesellschaft. His successor as head of the design office and technical direction was Paul Daimler.
DMG and Benz & Cie. were affected by the First World War. Diversification was necessary and as a result typewriters were produced in Untertürkheim along with cars.
- 1922: Daimler-Motoren-Gesellschaft decided to move the head office from Untertürkheim to Berlin for tax reasons.
- 1923: Paul Daimler handed over the reigns of the DMG design office to Ferdinand Porsche
- 1924: Benz & Cie. and Daimler-Motoren-Gesellschaft merged to become a joint venture. They worked on two brands "Mercedes“and "Benz“ taken on by Mercedes-Benz Automobil GmbH.
Mercedes is a luxury car maker. They have a team-oriented, customer-first philosophy that is part of their operations. Their open environment facilitates communication and best practices between departments. They believe that a corporate culture where people can reach their full potential makes the difference between a good company and a great company. We encourage an inclusive work environment. They hire people from all walks of live as they believe diverse work is essential to their success and provide a competitive edge to better address the needs of their customers.
Mercedes vision is to provide great products and services to their customers. They want to create value for their brands, dealers and customers. They want to offer rewarding opportunities to their employees and the communities where they live and work. They want integrity openness and respect. They also want financial and social responsibility. They are looking for inspired, empowered and diverse people. They have a commitment to excellence and have customer focus.
They invented the automobile. They continue to provide groundbreaking technologies and high quality products. As a luxury car maker, they feel inspired to give the best or nothing to customers. They state: We want to create a lasting value for shareholders, customers and the workforce.
Having worked in Mercedes-Benz all across the world is the current Chief Executive Officer and Managing Director of Mercedes Benz India - Mr. Peter T. Honegg. Mr. Honegg was appointed the Managing Director of Mercedes-Benz Asia within the Daimler Chrysler Southeast Asia organization and was responsible for Asean and Taiwan. Before that he was appointed the Regional Director of Mercedes-Benz Iran and the Vice President of Marketing and Sales for Mercedes-Benz Asia-Pacific region. Mr. Honegg served as the President and Chief Executive Officer of Mercedes-China since 2003. He has also been the President and Chief Executive Officer of Mercedes Malaysia since 2006.
Joachim Schmidt has been the Senior Executive Officer of Daimler since 2005. He is the President and Chief Executive Officer of Daimler in Asia, Africa, Middle East and Central and Eastern Europe. He is also the Director of Mercedes Benz Malaysia. Mr. Schmidt served as the Head of Sales and Marketing of the Mercedes Division of Daimler till April 2005. He is the Chairman of Mercedes-Benz India Private Limited.
Mercedes-Benz India has a lot of brands in India and is one of the most popular luxury cars in India. Since 1995, the company has been the pioneer of the luxury car segment in India. It is the only luxury car maker in India to have such a wide range of cars. The different ranges available today are the S-Class, E-Class, C-Class, M-Class, CLS-Class, SLK-Class, CL-Class, GL-Class and the Maybach. They have also already introduced our high performance AMG cars in India.
Mercedes Benz has six different vehicle technologies: NGT, BlueTEC, BlueEFFICIENCY, Hybrid, BlueTec Hybrid, F-Cell
The use of NGT (Natural Gas Technology) at Mercedes-Benz gives you the possibility of using alternative fuels. There is a system which is both natural gas and petrol. The driver can switch between the two drive systems according to the requirements. In city traffic CO2 output is reduced by 15%.
They have a system which completely purifies diesel emissions and complies with EU 6 standards. In initial stages, the catalytic converter reduces the emissions and then a solutions is sprayed in. The heat splits the molecules.
The BlueEfficiency measures cover factors including aerodynamics, the use of lightweight materials, energy management and optimization. The objective is to reduce fuel consumption.
The BlueTec Hybrid system combines the benefits of Hybrid drive with that of BlueTec technology. Braking energy is converted to electric energy. A high capacity battery is used for power and storage.
The system reduces nitrogen oxide output by 90%. This is achieved using an oxidation catalytic converter.
The B-Class F-Cell is a fuel cell. This does not produce any pollutants.
The following are a list of awards won my Mercedes
- ‘Import Car of the year – SLS AMG’ by CNBC Overdrive Awards and Car & Bike India Awards,
- Performance Car of the Year - SLS AMG by BS Motoring,
- CBU Sports car of the year - SLS AMG by ET Zigwheels.
- Favourite Chauffer driven car - E-Class by AutoBild.
- SUV of the year- GL 350 by TopGear.
- Best Brand Award by Auto India Best Brand Awards 2011.
Mr. Peter T Honegg, Managing Director & CEO, Mercedes-Benz India said, "I am very pleased that Mercedes-Benz has won all the prestigious awards both for its brand image and product offerings for different categories for which it was nominated. The appreciation that our products and the brand has received from the media fraternity and customers, reiterates our motto of offering ‘The Best or Nothing’ for our customers, which has been our guiding principle for 125 Years now. These awards also reinforce our belief in offering the best products and services for the Indian customers who deserves the best.”
The SLS AMG won four top awards out of the many. The SLS AMG also won the 'Best New Design Award for 2011', presented by the Automobile Journalists Association of Canada (AJAC). The award was conferred upon as part of the 2011 Canadian Car of the Year (CCOTY) awards that opened the Canadian International Auto Show in Toronto.
These awards mark the beginning of a great 2011 for Mercedes. The company reported sales of 662 units in February 2011 reflecting a 51% growth over 2010.
Mercedes Benz India sold 561 units in May 2010. Between January and May 2011 the company sold 3233 units posting a high growth 60% higher than the previous year.
The SUVs M-Class and GL-Class recorded a 200% growth in January-May 2011 and the C-Class along with the E-Class are volume drivers. Mercedes also launched the SL-Class in the sports car segment. The SL class has a sportier look. The GL 500 sports is a powerful car also.
Mercedes also established a partnership with Neeta Tours and Travels. Mercedes announced a dealership in Nagpur also. With an area of 43,500 square feet, it will be equipped with world class facilities. The company also released the New E-Cabriolet.
Mercedes also created a new showroom in Kolkata. Located at the Sarani Road, the showroom is very large.
Mercedes announced expansion plans for its Bus Business in Pune. The company has set up an assembly line that requires city buses as well as luxury coaches.
Mercedes Benz does not export cars from India.
Mercedes has plans to introduce a smaller SLC which will have a V6 engines, output between 350-500 horsepower, torque about 650 Nm. It will be a sporty car with an innovative design. The car will be launched with a price tag of approximately 100,000 Euros. It will reach showrooms by 2015-2016.
In 2012, Mercedes will introduce the SLK Gullwing with doors that rise from the top. It will have regenerative breaks. It will go from 0 – 100 km/h in 5 seconds.
The SL 63 AMG which will come out in 2013 will have large alloy wheels, quad exhausts, a V8 engine and will be available in two versions – the 544 bhp and the 571 bhp.
Mercedes will launch a sister-car to the CLS – the CLC. The design has been inspired from the CLS-class. It will be a four-door coupe. It will be a grand tourer.
The Mercedes Benz A-Class was also spotted. This is a 5-door hatchback that looks pretty sporty.
Mercedes-Benz India Private Limited
E-3, MIDC, Chakan. Phase-III,
Chakan Industrial Area,
Kuruli & Nighoje, Tal: Khed.,
Pune - 410501
Tel: +91-(0)2135-673000, 395000