In what can be termed as a historic announcement, Motoroyale, Kinetic group’s venture of multi brand superbikes announced an international joint venture with the British marquee brand, Norton Motorcycles. The two legendary brands have decided to collaborate in what is the latest trend in automobiles – Indian companies tying up with British companies to create history. Norton, arguably the most noted and amongst the first ever motorcycle brands in the world, is currently based in Donington Hall near London. Norton hand-built their motorcycles that consists of charming classic sport and café racer high performance motorcycles with 961cc engines with the popular “Commando” and “Dominator”. These vehicles will now be available to Motoroyale, which is part of the legendary Kinetic group, a name known in India since more than four decades, having launched life changing products like ‘Luna’ and ‘Kinetic Honda’.
The joint venture envisages combining the legacy, experience and expertise of these two brands to form a winning combination in the growing superbike market in India and major countries in Asia. Estimating the superbike market in India to be about 12,000-15,000 bikes annually growing at 20%, Motoroyale expects Norton to take 10%-14% market share of the same in India alone, which works out to 1200 – 2000 vehicles in India in the coming years. The JV also shall market and appoint distributors in the countries of Bangladesh, Bhutan, Indonesia, Malaysia, Maldives, Mongolia, Myanmar, Brunei Darussalam, Lao Peoples Democratic Republic, Cambodia, Nepal, Philippines, Singapore, Sri Lanka, Thailand, and Vietnam. The motorcycles will be assembled in India at Kinetic’s plant in a dedicated space for Motoroyale stretched over 52 acres in Ahmednagar that holds a capacity of assembling 30,000 vehicles annually. Motoroyale is in the process of setting up world class facilities for engine and vehicle assemblies for its various brands, and shall undertake the complete requirements for Indian homologation.