MG Motor announces its India game plan

MG Motor India has finally announced its business plans for the Indian market. With the upgradation of its Halol plant progressing at a fast pace, MG Motor India has also initiated talks with various suppliers to achieve high levels of localisation. MG Motor India has also started inviting dealer prospects for its Dealer Road Shows scheduled to be conducted in Mumbai, Delhi, and Bangalore. The company is looking at partners who possess a hunger for growth and have the capability to deliver a differentiated service commitment that surpasses the industry standard and sets new benchmarks. As part of the ‘Make in India’ initiative, the carmaker has also announced that its first vehicle in India will be launched ahead of schedule in the second quarter of 2019.

Going forward, the company plans to introduce one new product to the Indian market every year. Led by strong R&D efforts of its parent company SAIC, MG Motor India is also actively considering offering new energy vehicles and is keenly looking to work with all stakeholders involved to implement the technology commercially. MG Motor India is also looking to build a future-ready organization that sets the industry benchmarks in terms of a young and smart work culture, and diversity with female employees already accounting for 22 percent of the company’s total workforce. Commenting on the company’s plans for the market, Rajeev Chaba, President & Managing Director, MG Motor India, said, “The MG brand seeks to embrace the incredible technology of the future while cherishing its great British heritage. We are moving forward swiftly on our India strategy and building a strong organization to embrace the future. Our aim is to provide vehicles that will be new-age and very contemporary, with a premium image and great value.”

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