Jaguar Cars

Jaguar XE Image

Jaguar XE

Ex-Showroom Price
Rs. 39,90,000 – 47,99,000 (Delhi)



Jaguar XF Image

Jaguar XF

Ex-Showroom Price
Rs. 49,50,000 – 62,10,000 (Delhi)



Silver Award
Jaguar F-Pace Image

Jaguar F-Pace

Ex-Showroom Price
Rs. 68,40,000 – 1,12,00,000 (Delhi)



Not Available
Jaguar XK Image

Jaguar XK

Ex-Showroom Price
Rs. 89,73,447 – 94,99,122 (Delhi)



Silver Award
Jaguar XJ Image

Jaguar XJ

Ex-Showroom Price
Rs. 99,01,030 – 1,06,47,420 (Delhi)



Jaguar F-Type Image

Jaguar F-Type

Ex-Showroom Price
Rs. 1,37,00,000 – 1,61,00,000 (Delhi)



Gold Award
Jaguar India

Jaguar India, Mumbai, Maharashtra

Company Phone:

Corporate Profile

Jaguar Land Rover is a subsidiary of the Indian company Tata Motors Ltd. Tata acquired Jaguar Land Rover for $2.3 billion. It is built around two British car brands that design, engineer and manufacture in the UK: Jaguar and Land Rover.  In 1922, Jaguar Cars Limited was founded and is a manufacturer of luxury saloons and sports cars. Land Rover manufacturers 4X4s since 1948.

Jaguar consists of three models: XF, XJ and XK models which are manufactured in Castle Bromwich in Birmingham. The Jaguar X-TYPE is produced with the Land Rover Freelander 2 at Liverpool. Defender, Discovery 3, Range Rover Sport and Range Rover models, part of Land Rover are all built at the Solihull plant.

Jaguar Land Rover employs 14,500 people, predominately in the UK, including 3,500 engineers at two product development centres in Whitley, Coventry and Gaydon, Warwickshire. 78 percent of the Land Rovers are exported to 169 countries and 70 per cent of Jaguars are exported to 63 countries.

Mr. David Smith was named the Chief Executive Officer of Jaguar Land Rover. He has 25 years experience working with Jaguar and Ford.

Tata Motors is in talks with finance providers to support the Jaguar Land Rover business in the UK, Europe and US.

Company History

Jaguar was born in 1922 when William Lyons along with William Walmsley launched the Swallow Sidecar Company. This company was building bodies for companies like Austin and Fiat. In 1931, the company joined hands with the Standard Motor Company to build the “Standard Swallow.” In 1935, the SS Jaguar was built.

Jaguar produced some amazing cars like the XK 120, the XK 140 and the XK 150.  Jaguars slogan for the years was “Grace, Space, Pace.” Three piston configurations were offered: Domed, Flat and Dished. During World War II, Jaguar made aircraft engines. It was also known for producing sports cars.

In 1951, Jaguar leased Browns Lane from the Daimler Motor Company Limited. In 1955 the company invested 1 million pounds on building the Jaguar 2.4 small car.

Jaguar merged with the British Motor Corporation to form British Motor Holdings in 1966. The company after merging with Leyland became the British Leyland Motor Corporation in 1968.

In 1984, Jaguar was listed on the London Stock Exchange and became a part of the FTSE 100 Index until Ford acquired it in 1989.  In 1999, it became part of Ford’s new Premier Automotive Group along with Aston Martin, Volvo Cars and Land Rover.

In 2008, Tata bought Jaguar and Land Rover from Ford. The deal had rights to three other brands – Daimler, Lanchester and Rover.

Company Founder(s)

William Lyons was born on September 4 1901 to William Lyons who was the owner of a musical instrument shop and he had a wife, Minnie who was the daughter of a mill owner. Lyons attended the Arnold School and thereafter got an apprenticeship at Crossley Motors in Manchester where he studied at the technical school. In 1919, he left his job to work as a salesman. Two years later, William Walmsley moved close to him and made side cars. Lyons bought one car. Lyons and Walmsley at Lyons’ 21st legal birthday setup the Swallow Sidecar Company in 1922. By 1927, however he moved to cars. In 1928, Lyons moved the company to Coventry and changed the name of the company to SS Cars Ltd. In 1931, the group sold the first SS1. In 1935, Jaguar was born.

Lyons styled each new model that was introduced. Lyons also merged Jaguar with the British Motor Corporation to form British Motor Holdings.

In 1924, Lyons married Greta Brown. He had three kids: Patricia Lyons, John Lyons and Mary Lyons. Lyons died on February 8, 1985.

William Walmsley was born in 1892. He was born in Stockport, England as the son of a coal merchant and moved to Blackpool in 1921.

Company Milestones

  • 1933: In July 1933, the SS1 Tourer was introduced. This model entered in a number of races.
  • 1934: About 1800 cars were being produced per year. William Walmsley left the company.
  • 1935: The SS 90, Lyon’s first sports car was introduced.  The SS 100, which was slightly different to the SS90 was introduced. The SS 100 had a different engine.
  • 1940: Most of the company’s activities were centered around the production of war materials.
  • 1944: Jaguar introduced two technically interesting four-wheel alternatives to the motorcycle.
  • 1945:  SS Cars became known as Jaguar Cars
  • 1948: Jaguar announced its first new post-war, stop-gap model, the Mark V. At the Motor Show in 1948, Jaguar’s new sports car: the XK120, powered by the 3.4 litre win overhead camshaft engine was developed.
  • 1950: The Mark VII saloon introduced laid the foundations of continuing prosperity for the Jaguar Car Company.
  • 1952: In 1952 two Frenchmen – René Cotton and Jean Heurteaux –  finished fourth and sixth in the Monte Carlo rally, which was the most important in the international calendar at the time.
  • 1953:  The Appleyards, at the Monte Carlo Rally, who normally drove an XK120, came within a second of winning the event, with Irishman Cecil Vard fifth in his Mark V saloon. In the Silverstone Production Car Race, which was open only to saloons, Stirling Moss won in both 1952 and 1953 in a Mark VII.

Vision & Values

The Jaguar brand has style, performance, refinement, prestige and affordability. The company has a vision and value statement that is forward-looking. It has a traditional value statement which it is trying to build on and that is:

  • Contemporary, distinctive design
  •  “Performance” driving experience
  • Appropriate application of technology
  • Modern interpretation of luxury
  • Quality in all attributes

They want to be a relevant premium competitor, desired by customers for stimulating performance and captivating style.

Land Rover’s vision is to be the world’s leading brand for adventure. The company’s brand values are: Authenticity, Supremacy, Courage, Worldly and Adventurous.

Jaguar Land Rover is known for its elegant, sporty and stylish luxury cars. It is not an ordinary brand.

Jaguar is also known for its luxurious and intuitive cars. They exhibit beauty and sustainability.

Management Team

Mike O'Driscoll is the Managing Director of Jaguar Cars Limited.  He is also the President of Jaguar Land Rover North America.  Being with Jaguar and Land Rover for over thirty years, he has also gained sales and marketing expertise at UK and the United States.

In 1975, he joined Jaguar Rover Triumph where he worked in marketing, finance and product development. This was before his appointment as Marketing and Product Planning Manager for Jaguar Cars North America in 1987.

He was the General Sales Manager for Jaguar in the United States from 1992 to 1995. He earned an MBA from the University of Warwick.

Since May 2004, Connell O'Donnell has been the Executive Vice President of Marketing Sales at Jaguar Cars Limited.

Since May 2004, Mark Scarpato has been the Vice President of Retail Operations at Jaguar Cars Limited. He served as Vice President of Franchise Operations at Jaguar Land Rover.

Since June 2004, Mike Wright has been Director of Market Strategy & Retail Development at Jaguar Cars Limited. Since 2010, Mr. Wright has been an Executive Director of Jaguar Land Rover Limited (JLR) and served as Customer Services Director.

Manufacturing Facilities

Jaguar Land Rover has planned to invest $8.2 billion towards developing its products and re-equipping its three U.K. plants. It also plans to establish a factory in China and set up a new engine plant. Currently Jaguar’s engines come from Ford.

Jaguar C-X75 - 250 cars will be produced each year. It will come at a price tag of 700,000 pounds. The company’s plants are at Browns Lane and Castle Bromwich.

JLR is planning to produce 3 lakh units of cars in Asia. It has put up new assembly plants in India and China which will increase its production by 25 per cent.


Jaguar’s technology system, especially in the XK is yet to be defeated by other car companies. The cars include Keyless Ignition and Keyless Entry. The Jaguar Drive Selector is such that once you push the Start button, it fires up the XK engine and then the driver can select the functions by using the system. The driver can change between various modes for example from Sport to Drive in split seconds. The Sport mode is fully controlled manually while the Drive mode is controlled only partially manually.

Another key feature of Jaguar is its Driver Information Center. This is a technology that shows the driver useful information about the car as the driver is driving.

The Bluetooth technology which is a prominent feature is showcased in the Touch-screen interface, an interface which you can press and it will change the Bluetooth settings, the climate, the music, thereby giving you ease of driving and great user experience.

The Bowers and Wilkins 525W sound system, one of the foremost car sound systems is found in Jaguar. The sound system is MP3 compatible and has a 6-CD exchanger. It also has eight speakers. The aluminum domes improve the sound reproduction.

Jaguar’s Drive Control system is such that you can change the car’s settings based on driving conditions. It consists of two modes- the winter mode, used for slippery conditions and dynamic mode, used for regular conditions.

Apart from these features – in terms of safety the car has a Anti-Lock Braking System, and Brake Assist System.

All these technological features make Jaguar special.

Awards & Recognition

As a manufacturer of city cars, Jaguar has won many awards and trophies over the last century. Jaguar worldwide and Jaguar India have differentiated themselves in the last couple of years. Some of the company’s accomplishments are as follows:

  1. Jaguar achieved the “Best Executive Car” for the Jaguar XF. The company was awarded this by What Car? in 2008 and in 2009 in London..
  2. On 20 August 2008, Jaguar was awarded the “Car of the Year” for the Jaguar XF. The car was awarded by the Auto Express in the New Car Honours 2008.
  3. Jaguar was voted #1 in the JD Power and Associates 2008 Sales Satisfaction Index Study. This means that it is the leader in sales satisfaction in the United States. 
  4. In the United Kingdom, Jaguar XK won the What Car? Award for the Best Buy Coupe
  5. Jaguar XJ won many awards including the “Best Luxury Car” by Business Car magazine, the “Best Luxury Car” by Scottish Car of the Year, the Top Gear Luxury Car of the year, the Luxury Green Car Award by What Car?, the Professional Driver Award.
  6. The E-Type Jaguar won the Best Road Test Drive by Autocar.
  7. The C-X75 was awarded the Louis Vuitton Classic Concept Award 2010.

International Operations

Jaguar plans to introduce a five-door hatchback that will compete with the BMW 3 series. Jaguar will focus in 2012 on the launch of a new large SUV to compete with existing SUVs and is also developing the XE sports car.

Jaguar is gearing up for the launch of the C-X75 supercar at a price of $1.1 million. The Limited Edition of the car will be released in a gasoline hybrid version. The company has just begun selling its cars in China.


As per the company, Jaguar does not export cars from India.

Future Plans

Jaguar plans to introduce a five-door hatchback that will compete with the BMW 3 series. Jaguar will focus in 2012 on the launch of a new large SUV to compete with existing SUVs and is also developing the XE sports car.

Jaguar is gearing up for the launch of the C-X75 supercar at a price of $1.1 million. The Limited Edition of the car will be released in a gasoline hybrid version. The company has just begun selling its cars in China.

Contact Details

Head Office
Jaguar Land Rover (Tata)
Ceejay House, Ground floor,
Shiv Sagar Estate,
Dr Annie Besant Road, Worli,
Mumbai - 400018
Tel: +91-(0)22-67478080
Fax: +91-(0)22-67478090

Jaguar car dealer showroom(s) found in

Log in to DriveInside

We never post to your account without your permission.

Or use your email address


Log in to DriveInside




Forgot Password